Smart Blogs
Record Response Week for Smart Market DRTV clients
Wednesday, January 09, 2008
Smart Market clients have experienced one of the biggest response weeks ever as we see in the new 2008 year.
While many brand advertisers reduce their TV expenditure over summer, direct response television (DRTV) advertisers enjoy an environment of highly competitive rates & increased daytime viewers during this period.
By carefully selecting the most cost effective airtime areas on both Free To air and Pay TV, Smart Market DRTV clients this year have recorded their best response rates ever based on cost per lead, cost per sale and total sales volumes.
For advertisers in categories such as Mobile Content, Household Goods and Home Improvement the post -Christmas weeks are traditionally amongst the biggest sales weeks recorded all year using direct response TV advertising.
Quality cookware client Bessemer saw a massive number of enquiries to its call centre from Christmas Day onward using a series of Smart Market produced 4 minute advertorials in the “Best of 9AM” programme on Network Ten combined with 90 second TVC’s placed on both Free To Air and PAY television networks.
The combination of new mobile handsets received as Christmas gifts and an exciting and expanding range of games, ringtones and video content saw Smart Market client Mobile Active achieve new subscribers using a carefully planned cocktail of 15 second TVC’s.
Leading Home Improvement company Modern Group achieved a record enquiry week using a range of 30 second TVC’s placed in key response zones on Free to Air networks.
