Smart Blogs
New TVC for Allphones has it 'all in one place'
Monday, November 10, 2008
Smart Productions have created a new brand campaign for Allphones. The 30 sec TVC is designed to highlight Allphones unique position in the Australian market of having all mobile phone and carrier brands available in the one place. Written by Smart Productions CEO David Williams the TVC was designed and produced in association with the team at Klinik Design. The very stylised approach has a storyline where a femme fatale character goes on a journey in search of "the perfect plan" looking for all the latest in hi tech communications from all the big names. Her dramatic journey through a highly stylised city enviroment naturally ends at an Allphones store.
Media "Going Green"
Monday, August 11, 2008
There has been a lot of talk about the Media Industry taking action in regards to Climate change, and much criticism that as the most influential industry we are not doing enough. Well, Green Media Plans are defiantely on the rise and and earlier this year SmartMarket helped partner Network Ten with The Modern Group to step up in support of TEN's Making Your Mark initiative.
BRAND FUNDED TV THAT WORKS - Eclipse Music TV 100th Episode
Friday, July 18, 2008
So much of the talk surrounding brand funded programming ignores one simple fact - it has to deliver. Deliver for the viewers, the sponsors and the network. Eclipse Music TV is now in its fourth year on Seven and this brand funded show celebrates its 100th episode on Saturday 19th July.
The Power of TV
Monday, May 12, 2008
I have discussed New Media vs Old Media before and thought that this time it was more important to show why TV works so well and why we suggest it to so many of our clients. Watching TV is the most common leisure activity in Australia today. It is the medium where the consumer spends the most attentive time - No wonder TV is commonly referred to as "the king" in advertising.
