Hamper King

Background

As part of the Direct Group – Australia’s leading catalogue company – Hamper King has become a well-known and trusted brand providing quality Christmas Hampers throughout Australia. Launching in a competitive marketplace they sought to quickly establish the brand and generate strong lead response to their TVC offer.

Campaign

Smart Market helped evaluate the competitive environment and maximised Hamper King’s TV placement by targeting high response areas and ensuring the correct level of campaign weight to gain crucial cut-through for the brand.

Results

Launching with TV in summer 2006 the group achieved record sales results and quickly built a very strong customer base by offering high quality and great customer service to support their advertised offers.