The Modern Group

Background

The Modern Group is an Australia Wide specialist Home Renovation and Home Improvement company. Smart Market have worked with Modern since 2003, negotiating, planning and buying targeted, cost effective television placement to drive daily lead enquiries into their call centre.

Campaign

Smart Market negotiate and buy television media for all campaigns conducted to a strict set of KPI’s. These campaigns are conducted 52 weeks a year, designed to generate a continuous flow of new leads. Additionally in 2007 Smart Market negotiated a key “presents sponsorship” with the TEN network and Modern formed a powerful association with the morning “9AM with David & Kim” programme.

Results

Television continues to form a solid branding and lead generation platform for The Modern Group as they expand into both new markets and product categories. Over 10,000 new leads are generated annually from Smart Market’s ability to identify and create cost effective TV sales opportunities.