About Us

About Smart Market Communications

Smart Market Communications is a specialist Brand Response TV agency. With key business activities focussed on concept development, creative, production, media and campaign analysis, Smart Market works diligently to deliver cost effective leads and sales for its clients while building well recognised and trusted brands.

By cleverly combining strong brand building elements into direct response TV campaigns, Smart Market’s highly successful clients have effectively built well recognised businesses while self liquidating much of their advertising cost through directly accountable revenue.

Smart Market Communications clients operate in a number of industry categories including:

Telecommunications
Home Improvement
Househould and Kitchenware
Mobile Content
Finance

The common link is they all use Brand Response TV campaigns, to cost effectively drive customer and sales volume growth.

In addition to it’s core Brand Response business (Smart Response), the company also operates a brand funded entertainment unit (smartentertainment) and produces specialised television content and commercials (Smart Productions).

Through the smartentertainment unit the company produces the Saturday TV music show “Eclipse Music TV” screened nationally on the Seven Network.

NICK ALLAN – MANAGING DIRECTOR

With 25 years in media sales and advertising Nick founded Smart Market in 2001 with a vision for providing marketers with a complete service in lead generation from conceptualising offers to assisting in Call management and performance evaluation. This unique model has assisted many marketers improve their existing sales channels and often creating new channels - testimony to our success is that many of our founding clients remain with us to this day. Previously a director of advertorial TV production business Infobreak for 6 years and prior to that GM Sales for 2DayFM Nick has also held Sales and Sales Management and roles at Nine and TEN Networks.

DAVID WILLIAMS – CEO

David joined Smart Market in 2005, with over 20 years experience in Brand and Direct Marketing. He has been involved in growing some of Australia’s most widely recognised retail and entertainment brands such as Westfield, Hoyts and Greater Union. Holding senior positions such as Group Marketing Director, COO & CEO – David has a wealth of intensive knowledge and industry experience. David has extensive skills in production, financial management, information systems development, market development, strategic planning, revenue growth and overall company operations.

Our Work

Telecafe

Faced with declining callers to the Telecafe service, Smart Market were engaged to strategically reposition the brand and deliver increased caller volume through an integrated brand response TV, magazine and press campaign.

Smart Blogs

Record Response Week for Smart Market DRTV clients

While many traditional brand advertisers reduce their TV expenditure over summer, direct response television (DRTV) advertisers enjoy an environment of highly competitive rates and increased daytime viewers during this period. By carefully selecting the most cost effective airtime areas on both Free To air and Pay TV, Smart Market DRTV clients this year have recorded their best response rates ever based on cost per lead, cost per sale and total sales volumes.