Hitman

Background

Hitman Pest Control is an Australian organisation that provides pest management services to domestic and commercial premises.They aim to generate a continuous flow of leads for their growing base of franchisees as well as building the Hitman brand.

Campaign

Smart Market helped create a novel TVC to gain cut through on air and encourage consumers to consider the need to call a “Hitman”. A series of 15, 30 and 60 second versions are carefully placed to maximise lead enquiry for the predominantly Queensland based franchise business.

Results

The Hitman brand is now well known in the Queensland market with strong lead generation delivered to a strict set of KPI’s.