Smart Blogs
Blog Archive May 2008
The Power of TV
Monday, May 12, 2008
I have discussed New Media vs Old Media before and thought that this time it was more important to show why TV works so well and why we suggest it to so many of our clients. Watching TV is the most common leisure activity in Australia today. It is the medium where the consumer spends the most attentive time - No wonder TV is commonly referred to as "the king" in advertising.
Can I Buy It Now?
Friday, May 09, 2008
Everyone is talking about Mobile as the next big opportunity so it was interesting to see that, in addition to its mobile website, Amazon in the US will now offer a more interactive buying experience.
