Smart Blogs
Media "Going Green"
Monday, August 11, 2008
There has been a lot of talk about the Media Industry taking action in regards Climate change, and much criticism that as the most influential industry we are not doing enough.
Recently in B&T, journalist Katie Cincotta said, “...surprisingly, of the seven media industry associations representing TV, magazines, newspapers, radio, outdoor, direct and online, only two have detailed environmental policies for their sector and neither of those specified targets.”
Free TV has no environmental policy for commercial TV but Network Ten has launched their “Make Your Mark” strategy as the first National media organisation to join the government’s Greenhouse Challenge Plus Program which invites Aussie companies to improve their carbon footprint.
Green Media plans are definitely on the rise and earlier this year SmartMarket helped partner with Network Ten with The Modern Group to step up in support of TEN's Making Your Mark initiative and ongoing commitment to environmental causes.
Modern Group, a leading Australian-based home improvement company were Network Ten’s first sponsor of “Making Your Mark” breaks - a creative opportunity to promote and encourage positive environmental behaviour:
TEN's chief network sales officer, Vance Lothringer, said: "Environmental issues aren't something we can solve individually. They require action by everyone. These partnerships demonstrate our shared commitments and enthusiasm to play a part in creating a sustainable environmental future."
Managing director of The Modern Group, Ron Bayley, believes that innovation and change is needed for the environment and for the consumer.
“Modern has a familiar saying used by all of its people: whilst everybody else is talking we are walking. While a lot of the major companies are talking about change we are implementing it now, focussing on helping every Australian to do the same in their own homes. With the help of TEN and their environmental focus, we will make a difference. I am thrilled to see industry come together to help spread the word and solve a growing global problem."
To be eligible to be part of these green advertising spots, Ten also developed a criteria checklist that clients had to meet before they could advertise, Only The Modern Group, OMO and Unilever have made the grade so far.
We are proud to have helped Modern and Network Ten to make a difference.
